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Why should I hire a professional vs building my own website?

Congratulations on taking the first step forward and are looking to build a website for your business or personal brand. 

Choosing a Content Management System (CMS)

With so many options available, choosing the right platform for your website can be challenging. There are pros and cons to each. 

WordPress

WordPress has two versions, wordpress.com and wordpress.org. Although they share the same name, they are not the same, and many people confuse the two. WordPress.com is a fully managed hosted platform and limits the overall customization that you can make on your website. WordPress.org is an open-sourced CMS application that you can use to build your website and host it with your preferred hosting platform. When you’re using WordPress.com, you’re locked into their ecosystem. With WordPress.org, you own and have full control; the possibilities are endless.

Other CMS platforms

There are other content management platforms you can choose from and depending on how you wish to proceed, one of these options may be a better solution for you. 

Shopify

Shopify is a proprietary e-commerce platform. This is a great solution for business owners looking to create a simple e-commerce store and want to see metrics in the dashboard easily. Shopify has a decent selection of plugins to improve the functionality of your website, but not nearly as many as WordPress. Setting up your store can be done very quickly and without extensive knowledge of Liquid, the coding language Shopify uses. However, customizing the site beyond the template may require knowledge of liquid. We’ve prepared a few pros and cons for you about Shopify.

Pros
  • Easy to use for beginners
  • Many free and premium design templates to choose from
  • Many plugins to choose from to add functionality
  • Built-in hosting and security
Cons
  • Pricing can add up for hosting, and you must host with Shopify
  • Customization can be difficult, resulting in finding a developer to assist
  • Advanced features are only in the higher-tiered plans
  • Inflexible exit strategy – migrating away from Shopify will require a rebuild of your website

Wix

Wix has a fairly large marketing budget and has been running ads depicting how easy it is to use their builder. For some that have overcome the learning curve, this may be true, but in reality, for the first-time website do-it-yourselfer, this is not the case. While Wix does have a good collection of templates to choose from, changing this after you launch the site is not easy. In addition, storage is limited. If you intend to upload images to your site, you will need to keep this in mind. Wix does have some app integrations, but these are limited. Lastly, we recommend that you never purchase your domain from Wix. They do not support nameserver DNS edits should you rebuild your website on a different platform in the future. Once you build on Wix, you’re locked in. There is a reason why professional developers do not use Wix. 

Pros
  • Drag-and-drop interface
  • Built-in SEO tools
  • Some App Integrations
Cons
  • Template limitations
  • Changing templates after launch is not easy
  • Storage limits
  • If the domain is purchased from Wix, you have limited customization if you rebuild on another platform

How popular is WordPress?

WordPress was founded in 

According to W3Techs, a web technology survey group, in 2024, 43.4% of all websites use WordPress. Of websites that use a CMS, 62.7% use WordPress. Those numbers alone should provide some insight in the popularity of WordPress. 

Do I need a page builder for WordPress?

You do not necessarily need a page builder for WordPress. At Red Flannel Marketing, we do use a page builder as it helps expedite our website builds and we provide a lifetime license for our builder, but if you’re building your own website and don’t want to spend the extra money, you can get away without it. 

If you do choose to use a builder, there are several types of page builders available. Some are targeted to beginners, and some are targeted to professionals. 

For example, Elementor, which can be beginner-friendly, is used on 24.6% of all WordPress websites. Elementor can also build some comprehensive and complex websites. While there are some great points for using Elementor, there can also be some big drawbacks, such as page speed and update issues. These are both common headaches among Elementor if the site is not optimized properly.

Our page builder of choice is Bricks Builder, which only accounts for 0.1% of all WordPress websites, but it is widely used among professional WordPress website developers due to its robust customization and ability to build accessible websites. Bricks Builder outputs clean code to the Document Object Model (DOM), which is the logical structure of the HTML of your website. As a result, your website needs less optimization and is set up for high page speed scores from the start.

Are there drawbacks to using Bricks Builder?

There are some drawbacks to using Bricks Builder if you plan on changing the design of the website yourself. There is a learning curve, and a good grasp of CSS is required. Typically, we manage the websites that we build for our clients as well. If there’s an edit that is required, we handle that for you. Depending on the care plan selected, this edit may even be included. For our clients who still want to make edits to the design of their website while using Bricks, we have third-party tools that will allow you to make edits inside the native code editor without needing to touch the design.

What is the process for building a website?

While every agency or freelancer is different, we offer a comprehensive package that includes everything you need to get started and make your website scale with your business as you grow. 

Kickoff Call

During our initial kickoff call, we will ask a series of questions dedicated to getting to understand your business and what you need your website to do for you. This includes identifying your target market, branding assets, color palettes, and much more. 

UX design

Your initial design will be low-fidelity wireframes intended on curating the overall structure of the website. The low-fidelity wireframes will not include image or content, but instead will feature sections with generic headings. Once approved, we send these to our copywriter.

Copywriting

Writing content for your website is not as simple as you would think. The most important aspect of your website is the content, which is the information that people are searching for. While the design will ultimately increase your customers’ trust in your business, this trust will be quickly eroded if the content does not answer their search. 

This is why we recommend using a copywriter to create engaging content that users will find valuable, and that search engines can identify as quality content. 

UI Design

During the UI design phase, we will provide you with a detailed look at how your website will look when we develop it. During this phase, our clients work with one of our designers and curate a look and feel that is in line with your brand. Once you approve the design, we move to development. 

WordPress Development

Once our developers have received the approved design, we will start building it out in Bricks Builder. During this phase, we will identify any content that may need the occasional change from time to time, such as pricing, services, etc., and build these as dynamic content using custom post types. For the layman, we will build the website, so adding and editing this content from the backend is possible quickly and easily without needing to touch the design. Once the development has been completed and we run our final tests, we move to the launch phase.

Launching your website

Congratulations! You’ve made it through the website-building process, and your website is ready to share with the online world. Next, you will want to find a hosting provider for your website to live in. Red Flannel Marketing offers fast and secure website hosting with maintenance care plans to make this easy for you. If you choose to host with us, we will help you find the right care plan for your website and take care of the rest for you. Meaning you don’t need to worry about updates or security issues. This is all included in your monthly plan. In addition, you have access to our premium plugin licenses.

If you choose to host the website on your own server, we will always help with the migration to your new server. If any of our preferred premium plugins are being used, you will need to either purchase a license for the plugin or take advantage of our monthly preferred plugin subscription. This will all be communicated before the start of the project.

Building a website that uses industry best practices requires experience and knowledge

There is a lot that goes into the planning and execution of a website build. Hiring someone to build your website can vary in cost, but you get piece of mind that your website was built using industry best practices. While you may be financially incentivized to build your own website or hire a cheap freelancer from Fiverr, it’s not always the best solution for the long-term growth of your business online. At Red Flannel Marketing, we guide you through the build process and ensure your website meets all compliance regulations, technical and on-page SEO guidelines, and ultimately building a website that aligns with your brand.