Online Services Proposal

November 19, 2021

Dear Carrie & Robert,


Thank you for the opportunity to provide a proposal for your team at Royal LePage.

I have been operating Red Flannel Marketing since 2019 and have been enjoying every moment since. From the creative side to the analytics, the internet of things can be informative, while still looking great!

My goal in the proposal below is to help identify your successes and help you capitalize on your opportunities. These opportunities come in the form of customer reach and process efficiencies through your website. If awarded the contract, I would appreciate a demonstration of how your team interacts with the backend of your website to see if we can make your day more productive.

Our promise to our clients is transparency, responsive communication and ethical billing. We believe in honesty and appreciate critical feedback when something is out of place.

We hope that Red Flannel Marketing can help you stand out and BE DIFFERENT!


All the Best,

 

Evan Iveson
Owner
Red Flannel Marketing

Contents

Pricing

*The packages listed below are based on one site.
Solid Package

$175/month

Website Hosting
DDF Management
Monthly Reporting
SEO Services
Monthly Content Creation
Reputation Management
Red Flannel Package

$750/month

Website Hosting
DDF Management
Monthly Reporting
SEO Services
Weekly Content Creation
Reputation Management
Stripes Package

$550/month

Website Hosting
DDF Management
Monthly Reporting
SEO Services
Monthly Content Creation
Weekly Content Creation
Reputation Management

Proposal Details

Data Distribution Facility (DDF) Management

  • Experience with setting up the Realtor.ca DDF feed in a WordPress based website.
  • Geographic segmentation
  • Quick to troubleshoot DDF failures. 

The DDF feed is the livelihood of your business online and we know how important it is to you to ensure it is live and running 24/7. While we cannot guarantee that the connection will be stable 24/7, we can guarantee that we will be there to support you if the DDF goes down. We are simply just an email, text or Facebook message away.

Reputation Management

The core of your online brand begins at your online reputation. Google Business Profile and Facebook are the two most common reputation indicators for businesses online. You need to be visible and engage with your audience. 

Google Business Profile (formally Google My Business)

  • Moderation and engagement of Google My Business profile - Every review that is posted will be met with a positive response from the business account. 
  • Any reviews that are negative, or have growth opportunities will be forwarded to the client for moderation.

Facebook Reviews

  • Moderation and engagement of Facebook Reviews. Every review will be met with a response and any opportunities will be forwarded to the client for moderation.

Content Creation

The old adage “Content is King” has not changed. While the structure and format of our mediums has changed, the content at its core is very much still worth its weight in gold. Engaging in a consistent content creation schedule helps increase your reach through targeted keywords for search engine bots. As the bots continually index your content, the search engine will reward you over time in their website authority score - the level of trust the search engine has in your website. 

  • Weekly content creation between 600 and 1000 words
  • Keyword targeted content
  • Content topics and industry related research may be forwarded to Red Flannel Marketing for specialized content

SEO

Search Engine Optimization (SEO) is a very broad term covering a wide variety of touchpoints. It can be confusing and overwhelming at times, but we are here to help. We follow white-hat SEO standards created by Google’s Search Central team. You can learn more about Google’s SEO documentation here.

On-Page Optimization

It all starts on the website. From proper heading structure to paragraph tags, we make sure your website is optimized to allow the search engine bots index your site efficiently and effectively. This involves reviewing each primary page on your website and ensuring the standard practices have been applied.

  • Keyword Identification
  • Schema
  • Image SEO
  • Sitemaps

Local SEO

“Real estate listings near me” is an example of a local seo search term. By optimizing your Google Business Profile and monitoring your NAP (Name, Address, Phone number) citations, we can help give the search engine user every piece of information needed to contact you. Overall, our goal is to increase your visibility to organic search users. Local SEO & Marketing isn’t something you do once; it takes constant tweaking and measuring to improve and retain your online presence and continue to drive success to your business.   

Citation Building

We are now pleased to offer citation building. This includes making sure your website is listed on high value directories across the internet. An example of this would be including a listing on Yellow Pages or Can Pages. We target these based on the perceived value from the search engine. We track these citations in our monthly reporting.

Monthly Reporting

Our monthly reporting package comes backed with data from your online brand engagements and tailored recommendations for your website, business profiles and SEO practices.  

Website Performance Metrics

  • In order to identify the key areas to work on, understanding how your visitors are engaging with your website is vital. We prepare monthly reporting packages that help identify successes and capitalize on opportunities.

Citation Monitoring

  • We are now pleased to offer citation monitoring. We will identify the instances when your website is listed on business directories, such as Yellow Pages and Can Pages.

SEO Audit

  • Keyword Performance
    • Identifies the performance of each targeted keyword on the website.
  • Backlink Audit
    • Identifies when your website is linked on a third-party website with high domain authority
  • Google My Business Review Summary
    • Reports the amount of reviews per month. Identifies the sentiment of the reviews (positive or negative)
    • Identifies, through the feedback in the reviews, any opportunities that are provided.

Website Services

Web Design and Emergency Website Maintenance

We specialize in website design, creating great looking, responsive and dynamic websites. No matter the size of your website design project, we can handle it. Our websites are built using WordPress as the core. A builder is used to design the layout and create an engaging experience. While we are big supporters of the Oxygen builder, we have experience in Elementor, Divi and several others. Should you need maintenance on your website, our hourly rate is $50 per hour, unless otherwise specified. If you would like to discuss a website design, please contact us and we will create a tailored proposal for you based on your specific needs.

Website Hosting

Secure Encryption

All websites hosted by Red Flannel Marketing (RFM) are delivered through HTTPS, using secure encryption. This is essential for sensitive data (such as credit card and personal information) and is a requirement for most search engines.

Plugin Maintenance

Plugins on your website require a regular update schedule to keep your site free of security threats and vulnerabilities. RFM updates plugins at the beginning of each month. A security scan is also run at this time to make sure your website is safe and secure.

Labour

We include 1 hour of labour with our maintenance plan. Should your website have an issue, we are standing by at a moment's notice to repair the issue and get your website back to normal. Should the labour require more than 1 hour, a rate of $50 per hour will be charged. All potential charges will be communicated to the client prior to the work being completed.

Backups

We backup your website daily and hold your backup on our server for 30 days. If there are any updates that have compatibility issues with your site, we have the ability to restore your website to a previous version quickly.

Plugins

With our hosting plans, we offer an optimization plugin (SG Optimization) and a security plugin (SG Security) at no additional cost. These plugins help deliver your content to your visitors as fast and safe as possible.

Graphic Design

Website design and graphic design have a significant amount of overlap. We offer graphic design as a service should you need it. Please contact us with the details of your graphic design needs and we will be happy to put a proposal together for you.

  • Logo design
  • Infographic creation
  • Advertising

Digital Advertising

While we do not offer advertising at Red Flannel Marketing, we work in tandem with other marketing agencies within our network. If you would like to look into the benefits of digital advertising, please let us know and we’d be happy to make an introduction to a professional that will get you results.

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Terms & Conditions

The prices quoted in this proposal are valid for 60 days from the date noted on the front page. The pricing listed within this proposal is based on a monthly term, commencing on the date in which the services are offered.

Payment of all monthly services are due in full on the 1st day of the contract start date. Should the client wish to end the contract with Red Flannel Marketing, in part or in full, payment for the full month is required unless otherwise agreed upon.

Website Hosting

Should the client decide to end the web hosting agreement and host their website with a third-party, RFM will release all information required to your host at your request in writing. The client agrees that email will constitute writing, providing the email has been confirmed as received. Plugins that are included in the RFM hosting package will not work on all servers and it is recommended that the plugins be replaced with another alternative to reduce the impact on SEO scores and security.

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